The food we eat is a key part of how we can be more environmentally friendly. Seaweeds are a sustainable alternative to animal-based protein sources, but will consumers purchase and eat seaweed-based foods?
The team at Swansea University’s Department of Psychology have worked with BIC Innovation to explore consumer beliefs about seaweed-based foods and beverages, and to help identify the product qualities that are most likely to encourage consumers to purchase and eat seaweed-based foods.
In this webinar recording, find out what consumers think. We explored price, taste, sustainability, willingness to try, likelihood to buy and how future product development, as well as potential marketing strategies can encourage seaweed consumption amongst consumers.
