Natalie Rouse

Markets and Technologies Researcher

Natalie is a Registered Associate Nutritionist with over eighteen years’ experience working within human nutrition, nutritional research, consultancy, clinical nutrition, and health intervention, at academic institutions, UK special forces, and commercial nutrition consultancy (both nationally and internationally), covering all sectors across the food, beverage, supplement and novel ingredient sectors.

She joined BIC Innovation in 2019 as a Nutritionist, Nutritional Research Scientist, Horizon Scanner, and Markets and Technologies Researcher supporting the Future Foods project, alongside additional projects such as WG Community Food Initiatives, NutriWales, ValuSect and AHFES, providing insights, and hosting presentations/webinars combining academia and commercial development.

In one sentence, what do you do at BIC?

I research traditional, new, and novel food ingredients, their functionality, nutritional profile, potential health attributes, and market potential.

Are there skills you’d like the opportunity to develop in the future?     

A deep understanding of food NPD, and human behavior/perception surrounding dietary intake.

Your top 3 favorite resources? 

BMC, NutraIngredients, MyNutriWeb   

What trends will shape the industry over the next five years?  

Increased knowledge on the gut microbiome, developments in personalised nutrition, and the state of the UK’s health.  

Where is your happy place?     

The gym, and anywhere peaceful with sunshine, family and animals!     

What are your key skills?         

Commitment, passion, & drive (some may say relentless depending on the situation!)

Send me an email:
Find me on:
Client Support Executive
Research Assistant

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