“I manage projects and programmes which support the Food and Drink Sector”

A graduate in Business Administration and a member of the Chartered Institute of Marketing, Linda is a strategic marketing manager with over 20 years business to business and marketing experience, including working with international colleagues of member firms. 

Prior to joining BIC Innovation, Linda was Head of Marketing Planning for KPMG in the UK.  She worked at senior levels with this leading professional services firm, developing strategic marketing plans to support and achieve corporate objectives.  Her previous role at KPMG was Head of UK Tax Marketing, responsible for the marketing of this £300m turnover function. Since joining BIC in 2012, Linda has worked on a range of public sector programmes and private sector consultancy.

In one sentence, what do you do at BIC?      

Manage projects and programmes which support the Food and Drink Sector        

What’s your background?     

Developing an International Strategic plan, International Brand development and scaling up International trade           

What advice would you give your past self? 

Keep learning 

What do you think the biggest struggle for SMEs is right now?       

Cashflow (The blood that keeps the heart of the company alive)    

Where is the best place you’ve travelled to?

China and Angel Falls Venezuela       

What are your key skills?       

Strategy, planning, relationship management, business development