Julian is a food and beverage specialist and social-impact leader with over 25 years’ experience in commercial strategy, sales, and operations. He has delivered senior roles in Change Please and Cafédirect, building on experience gained with Molson Coors, Del Monte Foods, and FatFace. Julian supports purpose-driven growth, helping businesses achieve commercial success while creating positive societal impact. Supportive of the B Corp movement and inclusive business models, he works with clients to unlock value through innovation, sustainability, and ethical practice.

In one sentence, what do you do at BIC?

Ask questions, provoke thought and champion different ways of looking at business and governmental challenges.

How did you get started in your career?

Took the first job that came along, and then worked it out from there.

What is your approach to starting a new project?

Understand what all of the stakeholders are looking to get from it. This may not be what they originally thought.

What are the most important qualities someone in your industry should have?

Curiosity, common sense and confidence.

What’s your most used emoji?

Thumbs up. I know it is not cool at the moment but it does the job perfectly…”Well done”, “I like it”, “Good job”. Simple, effective and used considerately should make people feel supported and respected.👍