An honours graduate in European Business specialising in German and Small Business, Jeremy is a FMCG commercial with over 25 years sales experience in International Sales & Marketing. He has worked for major UK brands like Weetabix, Twinings, Dorset Cereals and international ones Penotti and Amy’s Kitchen.
Before joining BIC Innovation, Jeremy was Head of EU Sales Export Director for Amy’s Kitchen. He launched their organic & free from soups and frozen meals into the major retailers in Ireland, France, Belgium, Netherlands, Germany, Denmark, Sweden, Norway, Finland and Iceland, defining and implementing the strategy, establishing the route to market, presenting to retailers, negotiation joint business plans with them, appointing agents and distributors, finalising contracts and launch agreements, co-ordinating product packaging and brand marketing with the Amy’s team in US. Jeremy advises and assists a number of SME Food and Drink brands with their International and UK sales development. He also works as Careers & Enterprise Adviser.
What makes you passionate about this work
Seeing challenger brands grow (globally)
What’s a mistake you made early on in your career, and what did you learn from it?
Don’t fester – keep challenging and take every opportunity to learn new skills and experiences.
What’s the weirdest food you’ve ever eaten?
I had Stingray in Malaysia and Guinea Pig in Venezuela and I wouldn’t recommend either!!!!
What are your key skills?
Developing international network