“I support Welsh SME’s to be their best selves, whether in times of opportunity or crisis, using strategic marketing tools and techniques to define and implement a roadmap for success”
With over 20 years’ experience, Dawn specialises in brand and business strategy. She is passionate about solving customers problems, authentic brands, unique products, targeted campaigns and marketing driving growth. With a commercial approach, Dawn enjoys the challenge of tackling diverse business issues and finding profitable solutions.
Throughout her career, Dawn has delivered excellent ROI whilst developing and leading successful teams by creating dynamic, supportive business cultures. She is customer-first, creative, analytical, considered and open-minded. She hits the ground running, inspiring by doing, and is a fellow of The Chartered Institute of Marketing.
What are the toughest challenges you’ve had at work?
I won’t lie – keeping a team motivated and engaged at the start of the pandemic was tough. I’ve always put people at the heart of what I do but in spite of commercial pressure I was still able to be the leader I hoped I’d be in crisis
What’s your go-to productivity trick?
Right time, right place. A lot of my work is creative and critical thinking. I work best when the environment is right, sometime that’s clearing my desk first, other times a change of scene works. If all else fails, I get out for a run.
What is the best marketing idea you have ever seen?
I’m talking about ‘Share a Coke’ a lot with clients right now. Both the idea – personalised cans – alongwith the leadership vision and operational agility needed to deliver against removing the brand from product and comms – wow!
What’s something you saw recently that made you smile?
Just looking through my window always makes me smile. I’m lucky to live in rural North Wales – the scenery and peace of where my husband and I have chosen to make a home takes my breath away. And cats!
What are your key skills?
Strategic marketing, insight, innovation
