Marketing consultancy working with a range of clients, including food sector, public sector, social enterprises. Project work includes business planning, strategic marketing, marketing communications implementation, business development, market research, export development, event management.
Project Manager for NutriWales Food Cluster working with food and drink producers, academia, and public health.
Project Manager for Food Export Cluster, working with Welsh Government Food Division, food and drink producers, academia and other export related stakeholders.
A graduate in Business Administration and a member of the Chartered Institute of Marketing, Linda is a resourceful and articulate marketing manager whose areas of expertise include marketing research, marketing strategy and planning, and marketing communications. Following a career with KPMG, a Top 4 accounting and professional services firms, she specialises in business to business marketing and is an expert in professional services marketing.
Possessing strong commercial acumen, combined with her practical application of strategic planning tools, Linda develops and implements effective and measurable marketing plans which achieve their objectives. She uses her strong communication skills to bring clarity and focus to developing and articulating propositions, target markets, and key messages.
An advocate of marketing research, Linda has a thorough understanding of the value of market intelligence and marketing research and uses primary and secondary research to identify and exploit market opportunities.
She possesses strong project management skills, ensuring projects are delivered on time and to agreed budgets.
Linda is experienced in developing and using a range of marketing communication tools, including public and media relations, direct marketing (mail, telemarketing, digital), event management and writing and managing print production of marketing collateral and sales documents such as proposals and bids.