Anthony Mills
Anthony Mills

Anthony's consultancy role at BIC is to coach and mentor SME businesses to develop their global footprint. Working closely with the Welsh Government Food and Drink programme to ensure brands utilise the wonderful export support programmes available. His passion is to build drinks brands across markets via strong business models, route-to-market partners and activity deployment. Whether launching a new brand or reigniting a brand in decline, his expertise is to achieve international growth through market insights, commercial judgment and relationship development.

His experience includes; senior FMCG marketing and commercial business management roles in UK/Europe and NZ/Australia. He has considerable multi-market experience with brands in different industries (food/wine/cider/beer, pet food) and has managed up to 5 direct reports and over 15 indirect reports, distributors and agencies.

The companies in his CV include: Heineken NZ, Montana Wines, various Australian and NZ wine companies, Bollinger/Taylors Port, Distell Europe and Spectrum Brands Europe.