Services

Sales & Marketing

Armed with the knowledge of the competitive arena, sales & marketing can provide scope for developing and delivering unique product attributes valued by customers.

We have consistently proved ourselves by taking products to launch in a variety of markets. Our credentials stem from serving a varied client base including large corporate clients and SME’s.  The customer has the power of choice and therefore we emphasise to our clients the importance of a continued focus on customer demands.  Nowhere is this more important than in the application of technology and innovation to new product development.

We understand B2B marketing and can meet the specialist needs and demands of clients in the small, large, public and private sector organisations.

BIC Innovation are experts at identifying overseas opportunities through joint ventures, and license agreements. We can apply marketing principles, fundamental to business success, in chosen markets, and can assist in the formulation of effective sales and marketing programmes, as well as offering practical assistance with implementation. We can provide:

Review of the Company - Reviewing client companies in the context of the competitive and operational environments.

Marketing Strategies - Formulate and implement complete marketing strategies to gain and maintain competitive advantage.

Branding - Building strong sustainable customer loyalty through the development of identifiable product brands.

Promotion:  Providing a focussed effort to get products noticed, purchased and re-purchased by their target markets.

Trade Marketing:  B2B marketing, understanding the specialist needs and demands of marketing to other businesses

Sales:  Effective marketing can make the sales role that much easier so we identify ways to maximise sales in the following ways:

Routes to Market:  Identifying and defining routes to market including retail and wholesale, agents, database preparing, direct marketing, and the internet.

Account Management & Planning:  Establishing the needs and strategies of major clients, implementing management functions and key account plans in target markets.

International Sales & Partnerships:  Identifying overseas opportunities through joint ventures, and license agreements.

Contract Selling & Lead Generation:  This includes building awareness and building database profiles of clients, target contacting and third party selling.

This service is featured in the following case studies: