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Creativity
Success in modern business is dependent on a constant feed of fresh innovative ideas to maintain a competitive advantage.
The BIC Innovation team have a wealth of experience in this field, working with large corporate clients and local SME’s to great effect in the global market place.
The left side of the brain generates logical thinking, the right side generates creative, intuitive thoughts and off the wall ideas. Humans are at their most creative up to the age of 3, when they have no preconceptions. However the education system is no longer geared towards encouraging creativity so BIC run creative programmes which aim to promoting lateral thinking, unlimited by routine and logic, using the brain to its full potential.
We can arrange group workshops for companies or for individuals representing a number of businesses in different sectors. Our creative programmes include:
The use of Stimulus Material - anything which will assist in the flow of ideas, including words, phrases, shapes, colours, themes and pictures.
Screening - promoting open discussion and analysis of each idea to narrow down the options and find the most suitable.
Establishing Selection Criteria - developing a framework for decision making which ensures the most suitable ideas are adopted and implemented.