Services

Market Research

BIC Innovation’s in-house marketing research unit undertakes a wide range of market research studies. There are no geographical limitations.

International market research - BIC's multi-lingual team explore international markets to quantify market and technology dynamics, profile competitors and identify opportunities.

Feasibility studies - establish the commercial and technical potential, practicality and sustainability of a proposed venture or opportunity.

Qualitative research - including focus groups, semi-structured in-depth interviews. Our focus groups use dialogue and discussion to reveal and understand people’s perceptions, beliefs and attitudes to ideas and concepts whether consumer, business-to-business or technical.

Quantitative research - Using internet and mail surveys, telephone and face-to-face interviews, SNAP online survey analysis software.

Concept & projective research - Using BIC innovation’s wider new product development expertise to bring ideas to life, to shape and steer the development of new ideas, products and services, often screening respondents for creativity as well as target product usage.

Desk research - Identify, collate and analyse existing  information.  Our extensive resources include Profound, the world's most valuable on-line business information system, and Pera which together give almost unlimited global access to articles, research reports, news and studies from some of the world's finest publishing houses.

Marketing research team - The research and interviewer team are Market Research Society trained with wide experience of sectors, technologies, international markets, and includes Welsh, French, German, Italian and Spanish speakers.

This service is featured in the following case studies:

Welsh Assembly Government School Meals research