Atlantic Area Healthy Food Eco-System
AHFES is a European project funded by the Atlantic Area programme. The project aims to improve the overall competitiveness and growth of SMEs in the value chain of healthy food & lifestyles by contributing to enhancing a transnational innovation ecosystem that helps SMEs access knowledge, partners and markets and align their products and services to consumer needs and expectations.
The project will support a sustainable growth of healthy food & lifestyle sector and SMEs – key actors of EU common market – by achieving a quadruple helix ecosystem (public authorities, industry, academia and citizens) in support of SME competitiveness.
Healthy food ecosystems are an essential part of the modern food chain. With a growing global population and the necessity to use our resources more efficiently, we must work together to change our diet and reduce waste. To facilitate these changes, we need to increase knowledge and to work with Food and Drink SMEs to assist them make the adjustments required. Within this context the AHFES project has been created to address these challenges.
AHFES aims to:
- Improve the overall competitiveness and growth of SMEs in the value chain of healthy food & lifestyles
- Create a transnational innovation ecosystem that will help SMEs access knowledge, partners and markets
- Work to align SME products and services to consumer needs and expectations
- The objectives of AHFES will be achieved through a quadruple helix ecosystem, collaborating across a range of stakeholders including public authorities, industry, academia and consumers.
BIC Innovation, with support from Welsh Goverment is the delivery partner for this programme in Wales. Welsh food or drink companies who want to develop healthier products, and would like access to innovation training, market intelligence on healthy food trends, knowledge sharing and collaboration with SMEs from the other Atlantic Area regions can email email bwyd-food(at)bic-innovation.com for further details on how to get involved.