Collective Intelligence - Capitalizing on the crowd
Added: 30 Jan, 2012 in Transforming Business.
Tagged: Collective Intelligence, Crowd, IBM.
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We live in an increasingly social world, where advancements in technology are changing how we buy, how we work and how we connect with others. Expanding and overlapping social
networks are enabling individuals to express opinions, share expertise with a greater audience and shape decision-making processes on a global scale. Can an organization that chooses
to ignore the insights of employees, customers and business partners expect to thrive?
This IBM study highlights a number of approaches for applying Collective Intelligence, how organizations can determine and select the appropriate audiences for these efforts, and how they can address the common risks and challenges of this emerging capability.